Often, a landing page is the first interaction a potential customer has with your renovation home business. It’s where they fill out a form and are directed to a separate page designed to convert that visitor into a home improvement lead .
A/B Tests
You can optimize your landing pages by running A/B tests to see what works best. You can also add a chatbot to your landing page to create a more interactive experience for your visitors. It can answer questions or even take them directly from ad to conversation.
Providing Benefits
You’ll want to use a clear, straightforward copy for your landing page. To boost conversions, your landing page should clarify that your offering benefits the visitor. You can also include words like “now” or “now’s the time” to get visitors to act. It’s also wise to incorporate social proof, such as testimonials, to demonstrate your credibility and boost conversions that can make you score some exclusive home improvement leads .
Visual Hierarchy
Another tip is to have a solid visual hierarchy. This means that you’re displaying the page’s most important elements first. Ideally, the CTA should be located above the fold. This way, visitors can see it without having to scroll down. You can also use a different color for your CTA to help it stand out.
Testing Your Landing Page Copy
Consider testing various copy variations, including varying the headline, body copy, and even the image you choose to display on your home improvement landing page. This is especially true if you’re using video to showcase your product. You should be sure the video you choose is relevant to your offer. However, you want to make sure your users have enough options.
A good landing page will also have a dedicated form to capture the information you need to build your lead database. You can add social sharing icons to your page, though you should be sure they don’t redirect you away from your page. These social links are considered a vote of confidence in the eyes of search engines. They can be useful for driving traffic and sharing your content on social media.
How Landing Pages Help the Marketing Efforts of a Business?
The infographic below from HomeGuru is a great resource material for learning more about the important of creating landing pages:
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