Last Updated:
January 18, 2024

Posts tagged "book marketing"
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Writing Outstanding Subtitles Boosts Your Book

    Many authors, likely their editors and possibly their publishers, have spent sleepless nights deciding on a book’s title. There’s no doubt titles are determining success factors. But when it comes to book promotion and marketing, especially in nonfiction genres, the value of skillfully written subtitles reigns supreme. It’s because the title is an attention-getting statement that’s impactful and possibly provocative, while the subtitle tells people what the book is about. No one browsing online or in a bookstore aisle will take time trying to understand a book’s purpose; therefore, enter the subtitle. If you’re a nonfiction author finalizing your book, ensure you spend adequate time writing the subtitles, likely in conjunction with your editor. Clarity is king in subtitles, and while you don’t want to be boring, it’s a mistake to make it too cute. The cardinal rule is to provide specific information and explain in the most explicit possible terms what the book covers. Anyone reading the subtitle should get an immediate idea of what will be gained by reading the book. While we’re on that topic, the trick in book marketing is to ensure readers understand why your book is the best one covering its topic. […] read more
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What It Takes to Promote Your Book

No universal book marketing formula works the same for every author. But there are areas of emphasis that belong in every publicity and promotion campaign. Availing yourself of the opportunities makes sense and works even better when you fine-tune them to highlight the uniqueness of your writing and book. Time-honored book PR tactics have earned their place because they have improved the discoverability of many prior successful books. As multi-faceted as marketing campaigns can be today, they share the common goal of reaching target readers with news of a book’s release. Given the dominance of the internet and the popularity of social media, some people might conclude that you can successfully market a book with purely online exposure. While it might be possible if you’re already a celebrity with a massive online following, most authors still need to seek publicity. When the media covers you and your book, it implies an endorsement that people find interesting. Nearly all media today also operate online as well as in their traditional formats like television and newspapers. Therefore, when you seek publicity, anything that runs on the air or in print later turns up online. Regardless of where or how you promote your book, you […] read more
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How to Pick the Best Book Publicist for You

    Each author and book are unique, and it’s the same with book marketing professionals. Therefore, you weigh various factors carefully as you select a publicist. Self-published authors take on the responsibility directly, unlike traditionally published writers supported by an in-house PR team. Almost all books need skillful and active promotion to become successful, most notably around the time they are launched. A good author-publicist working relationship is essential and makes the experience more enjoyable. It’s advisable to make sure you find the right chemistry and personality. There are some well-known one-person operations, meaning lone publicists representing books and their authors. Some authors like the idea of a single person to deal with and no one else involved. Assuming the publicist is always available, it can work out. But if the person has other responsibilities or becomes ill before or during your campaign, there will be an impact. When you work with an agency, a team of people is available to cover for each other. It means your campaign continues uninterrupted even if the lead person becomes unavailable. It’s definitely something to keep in mind. Experience level also matters for obvious reasons. You don’t want your book launch to […] read more
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Why Your Book Needs a Marketing Plan

    If you’re a first-time author researching how to market a book, you’ll soon read about the importance of having a marketing plan to guide your campaign. Reaching target readers takes finesse and isn’t something that’s easily achieved is a random approach. Instead, it requires focusing on media and online opportunities related to your book. The need to plan affects fiction and nonfiction authors equally and includes identifying target media, developing key messages, crafting pitches, and deciding the optimal time to make them. Nearly always, you’ll want to be promoting your book as it is launched. Book marketing plans don’t need to be overly long, but they do need to include all the vital elements. Knowing your audience is something you’ll need to develop a marketing plan and consider as you write your book – who will find it entertaining, interesting, or helpful? Writing the content to appeal to your audience’s interests will guide your marketing campaign to reach those readers. Many books today have several target audiences, and each may require specific media outreach. When all work together, you’ll have a larger potential audience of book buyers and better chances for success. Publicity strategies align with target audience […] read more
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In Defense of Traditional Book PR: The Value of Media

      More than a few first-time authors these days consider online-only book publicity campaigns. But book industry veterans understand the power of traditional media coverage and advise their writers to pursue it. Mainstream publishing houses maintain in-house publicity departments or contract with well-known book PR agencies for their titles. Everything that begins in the media ends up online, but it carries the endorsement of the original coverage. Getting to word out about your book is crucial to its success, and other authors are competing for the same attention – make sure you come out on top. TV interviews and coverage from well-known media brands (often newspapers that are now mainly read online) accords you a level of stature. An endorsement is implied in such coverage and makes an impression, especially when you’re a first-time author or early in your career. Such visibility often sparks more coverage in the biggest and better-known outlets, but it also jump-starts your online exposure. More than a few bloggers and podcasters comment on things they’ve seen on TV or news websites. It’s why trying to promote a book solely on social media can be risky unless you have a sizeable following. When you […] read more
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The Best Ways to Promote Business Books

Successful book publicity campaigns for business titles have many things in common with marketing programs for other genres, but there are also some differences. Because business leaders write books for many reasons, including self-promotion, the nuances of their publicity campaigns are specific. Many begin with their professional networks, some of whom may advise about the book topic and how to approach the subject. It continues after publication and as the book PR campaign gets underway. Business authors can engage their professional networks with news of their book’s publication. While writing and then after publishing a book, business authors are well advised to stay active online. The most obvious places are business-oriented social media sites, which include speaking platforms, industry conferences, and trade shows, if applicable. Blogging is a wise investment of time; don’t forget to guest post on other people’s blogs if the audience is right for your book. Podcasts are another excellent opportunity. They’re low-cost and bring surprisingly effective results for many people. Following classic marketing theory, you want to reach target readers and the media in various ways. Like all nonfiction books, your business title will likely be easily regarded as newsworthy by the media. It helps spark coverage that […] read more
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Elevate Your Digital Presence With Sure-Fire SEO Service In New York

With increased competition across all industries, your organization needs a strategic online presence to have a fighting chance. Find local digital marketing companies with a history of success while seeking the top NYC SEO services. One such company in the Big Apple is NYC SEO Pro. They will quickly provide a hand in carrying out ethical actions that will raise your site’s profile in major SERPs. Keep in mind that several distinct and sometimes sensitive aspects must converge to provide the desired results if you are untrained in managing this aspect of your company’s marketing plan. Search engines analyze websites using a wide variety of criteria in order to provide the most relevant results for users and customers. Websites that provide informative and helpful information will always be the most popular. There are many factors beyond what meets the eye that help define and describe the goods and services your company provides. SEO experts go over each page and make adjustments to the content for optimal performance. It’s important to choose SEO services in NYC that put in the time & effort to learn about your industry and the competition before making any recommendations. Consistently and accurately entering your brand […] read more
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Meet the Media and Promote Your Book

Everyone promoting anything understands the value of media coverage and building relationships with producers and editors. As a result, most authors enjoy a significant spill-over benefit from their book publicity campaigns. The book launch opens doors with the media that otherwise might not be possible, so the goal is to make them lasting. Once you’ve been interviewed or quoted, if you’re well received, you can look forward to future calls. Then you’re on your way to becoming a trusted source on your topic of expertise. We all can think of people who frequently appear in the media and how it benefits them. PR people and book publicists advise authors to make themselves available easily. You’ll be seen as a valuable source if you answer your cell phone and return emails quickly. Journalists are constantly working on deadlines, and waiting is often not an option. You may have less success if you allow calls to go to voicemail or have an assistant return your emails. Answering at off hours like evens or weekends earns you even more favor. When reporters are under the gun to find expert commentary, and you provide it, they will keep you in mind more often. Over time, you’ll […] read more
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